MultiChoice Group, the parent company of DStv and GOtv, has disclosed plans to shut down its streaming platform. Showmax after more than a decade of operation.
In a message sent to customers on March 5, the company explained that the decision followed a strategic review aimed at strengthening its overall digital offerings and ensuring long-term sustainability amid increasing competition in the global streaming industry.
Originally launched in South Africa in 2015, Showmax gradually expanded its services to audiences across several African countries.
Although MultiChoice has not announced a specific date for the shutdown, it assured subscribers that the platform will continue operating for now and that no immediate action is required from users.
“Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future,” the company said.
“We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes,” the company added.
MultiChoice also stated that more detailed information regarding timelines and the transition process will be shared ahead of the closure.
“We will share further details well in advance, including timelines and any future steps, should they be required.”
The company emphasized that maintaining a strong customer experience remains a key priority.
“Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation, and partnerships to deliver the best possible entertainment experience to our customers,” MultiChoice said.
